what is graphic design?
The use of graphic elements and text to communicate an idea or concept.
If communication is the principle job of a Graphic Designer then the images created must tell their story and invite us to respond.
Like a conductor of an orchestra, a Graphic Designer helps to create a continuity between the various instruments of communication.
These creative instruments have included client briefs to design for magazines and books, retail and trade catalogues, a variety of point-of-sale and marketing materials, advertisements for press and promotions, packaging and signage development, as well as fundamental image development of corporate logos and identity.
featured designs
Diplomat-Media
Publishers of the long-running magazine The Diplomat. This was a new Art Director role for an established magazine and required an outstanding redesign to bring it in line with a sophisticated and well-informed audience. I was also brought on board to design and launch a second publication, Corporate Citizen. Developed from the ground up, it received considerable attention from both the business arena and the magazine publishing world.
Select Audio-Visual Distribution
Development of a new corporate identity and marketing collateral for a select audience.
Jung Downunder
Developing of a contemporary Sydney persona for a 19th century Swiss Psychiatrist. . .
Working in Flash
Flash may not be an easy piece of software to use, but it can provide a rewarding web experience. . .
Client works
Recent News
September 08Redesign
Art Director role.
A
complete rebuild of The Diplomat magazine, Australia's long standing window on "global politics, economics and culture". This is a well respect current affairs magazine.
August 08New
Art Director role.
Corporate responsibility is the mot du jour — what happens when Australian business deal with overseas countries? The first issue of Corporate Citizen magazine was designed to address this topic.
July 08Makeovers
Art Director role.
The design style established in the Jung Downunder magazine moves to the web site. More developments soon. . .