what is graphic design?
The use of graphic elements and text to communicate an idea or concept.
If communication is the principle job of a Graphic Designer then the images created must tell their story and invite us to respond.
Like a conductor of an orchestra, a Graphic Designer helps to create a continuity between the various instruments of communication.
These creative instruments have included client briefs for magazines and books, retail and trade catalogues, a variety of point-of-sale and marketing materials, advertisements for press and promotions, packaging and signage development, as well as fundamental image re-development of corporate logos and identity.
OPEN RESUME File 56
Covering: Overview, Skills Summary, Key Expertise, Career Summary
featured designs
A New Book
C.G. Jung Society of Sydney launched a new publishing arm with the release of it's first book. Jung Downunder Books published a 500 page tome I had the pleasure of designing. 19 authors from the Society contributed to "Depth Psychology, Disorder & Climate Change". This publication is set to address everything that is meant by such a challenging title. With design in-hand I liaised with a local digital print company for it's production. This meant we were able to use print-on-demand technology, keeping publishing quantities within budget.
Diplomat-Media
Publishers of the long-running magazine The Diplomat. This was a new Art Director role for an established magazine and required an outstanding redesign to bring it in line with a sophisticated and well-informed audience. I was also brought on board to design and launch a second publication, Corporate Citizen.
Select Audio-Visual Distribution
Development of a new corporate identity and marketing collateral for a select audience.
Jung Downunder
Development of a contemporary Sydney persona for a 19th century Swiss Psychiatrist. Jung Downunder magazine is now up to it's 5th issue.
Client works
Recent News
BookDesign/Production
Designer/Art Director
Depth Psychology, Disorder & Climate Change, a solid read at 500 pages using Print-On-Demand technology.
MagazineRedesign
Designer/Art Director
A complete rebuild of The Diplomat magazine, Australia's long standing window on "global politics, economics and culture". This is a well respected current affairs magazine.
MagazineNew
Designer/Art Director
Corporate responsibility is the mot du jour — what happens when Australian businesses deal with overseas countries? The first issue of Corporate Citizen magazine was designed to address these challenges.
MagazineMakeovers
Designer/Art Director
The design style established in the Jung Downunder magazine moves to the web site. More developments soon.